Mitchelton Preece

Branding / Generative labels / Packaging

A world first in wine packaging with over 400,000 generative wine labels produced. Conceptually unique, it visually represents the indigenous data of each wine, and each label is one-of-a-kind and non-repeatable — a first for packaging of this kind in the world.

Winner of The Dieline Awards 2018 Outstanding Achievements.


©MMXXV MELBOURNE — NAARM